Living Proof's Straight Review 7.22.11

You all know I am a lover of the Brazilian Blowout and yes, I am aware of the "toxic chemicals" and blah blah blah. I don't drink ( a glass or two of wine a week), I don't smoke, I eat healthy and exercise so I allow myself this one vice... IN THE NAME OF FRIZZ FREE HAIR! Come on, us girls gotta live a little right?

Anyway, when I heard about Living Proof's claim to have a product that will make me forget about and abandon my beloved Brazilian Keratin treatments I was very excited to try it out and see if it lived up to the big claims.

Let me start off my telling you about my hair type, VERY thick, long, wavy and frizz prone (Especially in one spot on the back of my crown), its like permanent bed head basically. Anyway, so the Brazilian keratin has been my best friend for over a year now. It completely banishes the frizz and allows me to shower and go (for any of you wavy/ curly hair ladies you know in the past this was only a far fetched dream that could never happen!) and if i want pin straight hair I could have it within 10 min. I could jump in the pool and swim at the beach without fear of the frizzies after and worrying I couldn't go out to dinner after without a good hour block of time to wash and tame my hair!

So back to Living Proof's Straight. It comes in an aerosol can and costs $29 for a full size 5.5 ounce can, and $17 for a travel size.



Not inexpensive but TOTALLY worth it if it lives up to the claims. Living Proof states that " It’s the first, safe and professional quality hair straightener for at-home consumers that does not permanently alter hair structure; gives you a straight style for as long as you want it. Can be used on wet or dry hair. It is also contains added ingredients for added shine and anti-static properties." Now does it?

Well Yes! It Does! I love the product, but I will not be using it to replace my Keratin Treatments. Let me explain...

Yes and no, YES, this product does exactly what it claims, allows for an easier straightening and prolongs your hairs straightening or blowout but I do not believe it really compares to the Keratin. This does not banish my frizz completely and takes some work to get it straight, unlike the Keratin. I think that if it did not claim to replace the Keratin treatment I would have not had as high crazy hopes for this product. However, it is a GREAT product. It really facilitates a GREAT blowout and does extend the life of the blowout. I will be getting the travel size to carry in my bag for sure. For someone like me, the large bottle would only last about three uses, which is okay. However, like I said, I really don't feel you can compare this product with the Brazilian Keratin treatment.

Do I recommend this product? HECK YES! I have been using every shampoo and it totally makes my life a lot easier with my hair and in this heat and humidity that is saying A LOT! I also think if your hair is not as thick as mine you will LOVE this product and maybe even disagree with opinion on the comparison to the keratin treatment. And if you do not want to get the Keratin treatment for fear of the chemicals, this will be your best bet!

Have you tried? Do you love? Thoughts?
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PS: I was sent this product for review consideration however, it did not affect my opinion or thoughts whatsoever. If I didn't like it, I would tell you or just not review it!