You all know I only do Nude and Baby Pink lips. I wanted to try out the Illamasqua intense ligloss. WOW! That is about all I can say about this gloss. Gorgeous red, almost perfect red for me. Shiny, Glossy, Pigmented, Almost Opaque, Great Innovative Packing. Huge Win in my book. See for yourself. I am almost convinced on wearing red lips and that is saying A LOT!