Friday, October 1, 2010

Make Up Forever Du Jour 10.1.10

I completely forgot to do a post about something very exciting for my fellow New Yorkers. I opened up WWD and it smacked me in the face! Well guess what? A Make Up forever Shop in shop is opening in Soho!! While, I for one am ecstatic about this, my wallet for sure isn’t. I work a measly three blocks away! Uh oh!

Anyway, Sephora is teaming up with Make Up For Ever for a store-in-store, with the first to open today at the retailer’s SoHo store. The next one that will open will be in Vegas @ the Venetian Hotel and then the third will be in South Coast Plaza in California on Oct 15!



From WWD.com “ The in-store boutiques, which range from 600 to 750 square feet, are intended to resemble a backstage environment, including studio makeup stations and lighting and an entrance separate from the main store entry point. Each will stock more than 1,200 Make Up For Ever stock keeping units, including professional-only and special effects products. At present, only Make Up For Ever’s Manhattan flagship offers these items, most Sephora stores carry anywhere from 400 to 600 of Make Up For Ever sku’s. (What that means is there will be TONS of products that sephora never carried! Very fun! )

“Three things influenced the decision to do these boutiques,” said David Suliteanu, president and chief executive officer of Sephora Americas. “First, Make Up For Ever is one of our largest brand partners and is an exclusive brand partner. Second, we both feel that Make Up For Ever’s consumer brand recognition isn’t where it could be. And finally, Make Up For Ever has an amazing history and expertise in makeup artistry.”

The separate entrance is key as well, said Suliteanu. “It’s really important for the consumer to realize that this is a Make Up For Ever space. Obviously, they can cross-shop and pay for things in either space, but the staff is clearly Make Up For Ever, and there is clear difference in environment.”

I cant wait to check it out? Will you be checking it out?

Are you a Make Up Forever fan?

x

38 comments:

  1. I LOVE MUFE I just got back from NY and I saw the building work in action! it slooks gorgeous so far very hollywood backstage film set =D

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  2. I want MUFE ever in the UK..... Its kinda good, it doesnt harm my wallet.. otherwise due to all of your videos, i would have brought many products

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  3. Unfortunately I don't live in NYC any more! Otherwise I'm sure I will be spending lots on that store, as I do in Sephora every time I visit!

    www.theredpipette71.wordpress.com

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  4. Amazing! My Sephora doesn't even sell MUFE :(

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  5. We have had this for a while in Canada at The Bay. It is so great getting to see the full range and the ambiance is so fun. You are going to love it!

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  6. www.classicfashiondiary.blogspot.com

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  7. I am so glad that Sephora in Greece has a big sale on MUFE products this month!!!!

    Join my CONTEST and win!!!!!!
    http://www.beauty-is-within.blogspot.com/

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  8. Im soo excited!
    I love MUFE! I live in Hawaii, where there is no sephora and the only place to buy non-drugstore makeup is Macy's and we only have a MAC and Estee Lauder counter.BUT, I'm going to New York next week so I couldn't be happier!
    I have such good timing haha.

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  9. Hi !! Pleaseee help me ! SO, I know that you're a buyer, and I live in paris and I'm 17, and would like to know what should one study to be a buyer or work in the fashion industry like you do ? PLEASE PLEASE PLEASE HELP ME OUT BECAUSE I AM IN A HUUUURYYYYY !!!!!!!
    Thank you so muuuch if you do, it will really help me to make my decision ! You're great, I love your videos and your blog ! Kiss from Parisss !!

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  10. definitely going to check that out when it opens!

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  11. i love looking at MUFE, but i am not a fan of the products. i suspect it's to do with my age - my older skin can't take a lot of their products. if i were younger, i would probably be using a lot of it. it's pretty to look at! ;)

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  12. WOW this looks amazing. I wish we had one in Ontario
    If you get a chance, please check out my giveaway for 9 MAC products, an Urban Decay Naked Palette and more.

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  13. Sounds amazing!

    Hope you can enter the giveaway at my blog!

    colormenana.blogspot.com

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  14. Hey there belledujour - am a big fan of this blog. I have just started my own actually and it would be great if you would check it out.

    www.roxanneoak.blogspot.com

    Lots of love Natalie

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  15. That's awesome that SoHo is going to open a MUFE Boutique. I'm slowly getting into MUFE now and will have to discover them a bit more.

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  16. Loving this post, Can't wait for this to come! where have you been? we all miss you!!!!

    Danielle

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  17. I haven't tried any MUFE, but I really want to. I want a foundation from them more than anything at the moment.

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  18. very good article that reminds me grabbing a few months to buysome very good products online at www.febstore.com and I camequickly and without problems

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