Gisele, whom just launched her beauty line called Sejaa Pure Skincare. Sejaa consists of three products, a day cream, a night cream and a mud mask. Gisele tells Vogue that her production and manufacturers "were ready to kill me. I wanted the cream to be organic — they explained that if it's organic, it's alive, and that means it can't survive for a long time." What this means is that when a beauty product is organic it can not have preservatives, therefor it goes bad really quickly. Her line is now called natural and eco- friendly, instead of organic. Semantics! Gisele also promises "Thoughtful packaging and recycled paper", I like the sound of this. The slogan on her site "Love Life, Love your skin". Let see about that...
An initial look through the site it seems pretty pricey at $70 for day cream and night cream. However, the site says one jar will last 2 months. That is $35 per month, reasonable! Another, thing I see initially that she has integrated videos onto her site! I wonder if she will update this with uses and results or what. Could be interesting!
To find out more about Gisele's skincare line check out http://www.sejaa.com/ I know I will be. I would pay an arm and a leg to look like Gisele, for some reason I believe that unless I was born in Brazil I will have no chance of that!
Will you guys try this? What are your thoughts on celebrity created products?