I found this to be very interesting, from WWD beauty Biz a a month ago.
The top beauty brands ranked by customer loyalty and shocker Estee Lauder is number one...
Estee Lauder owns MAC. Next came Clinique in the prestige brands. In the mass market brands the first was Mary Kay, then Maybelline and then L'Oreal Paris.
We all know that MAC has very loyal customers.
What is your favorite beauty brand in general? So hard to pick!